The DESENFANS Group is a family group created in 1887 by François-Bernardin Desenfans.
Today, it has become the leader in the North of France in professional distribution in heating, sanitary, plumbing, electricity, roofing, insulation, carpentry, hardware, personal protection equipment, ironmongery, tools, and much more!
The DESENFANS Group is first and foremost 23 agencies to manage different brands: Desenfans, CatryBayart, Riche & Sébastien, and also a representative for Campingaz barbecues.
The DESENFANS Group recently acquired the SOROFI group and its 3 brands, SOROFI et de ses 3 enseignes PROADIS – EYCHENNE – EUROPE2000.
The DESENFANS Group is a member of the following Groups CMEM, ALGOREL and SOCODA.
The DESENFANS demand was met by PIMALION on the 2 main pillars of the platform: Sourcing and Publishing. And this met the needs of all entities in the Group!
1/ Sourcing, via the Artificial Intelligence and Machine Learning tools, PIMALION helps the Group to format product data coming from different sources:
- Suppliers in Excel or in FAB-DIS
- Central purchasing and referencing centres: ALGOREL, CMEM and SOCODA, via Web services
- The different ERPs of the Group's brands
- From external partners
The PIMALION platform thus enables the Group to:
- Format all data models (at sub-family level)
- Standardise the attributes of the product data sheets
- Validate the classification with the market managers
- Associate images to products via the indexing engine
2/ Publishing, to ensure the distribution of product data on all channels of multi-channel communication
- Publications of the pricelist type (several thousand pages)
- The promotional 'trades' publications (between 8 and 36 pages)
- Supplying the Group's e-commerce websites
- Newsletters and mailings
- Local digital on-screen communication at the POS and POS displays
The database is made up of more than 70,000 itemswith a common basis of 7 brands of more or less 60%.