Pimalion Retail Media Planning is an ideal, tailor-made solution to meet the needs of :
Manage the financial participations of your advertisers (suppliers and brands) in your retail media more effectively. Organise your media plans, track your campaigns and consult dashboards in a single application. Get a centralized overview of your multi-channel retail marketing activities. Manage how, where and when messages are delivered. Give advertisers access to your target audience within their budget. Allow your advertisers-suppliers to make reservations in your media plan for the supports that interest them.
Thanks to Pimalion, you can significantly increase your profitability through a significant reduction in tasks and effective industrialization of your current processes.
A single application for mastering your Retail Media that will enable you to :
• manage, organize and optimize communication plans and media operations
• monitor and control advertising campaigns
• view the participation of your advertisers and brands
• book and validate advertising campaigns
• create and consult dashboards such as :
- media reservations (indoor, outdoor, online, personalized)
- planning and booking possibilities
- budget investments
- performance (by type of media and support, by brand, by product category)
• breakdown by type of sales structure (brand, category, point of sale)
• breakdown by country, at global or local level
• manage commercialized services (monetization, etc.) and sales campaigns
• manage logistics partners and suppliers
• localize languages and currencies
• integrate suppliers into the space ordering process
Replace your numerous Excel files with a single dynamic interface, with Pimalion RMP.
A 100% cloud-based online tool for centralized management of financial investments made by brands in the retailer's communication media. Benefit from a functional, tried-and-tested solution.
Management of all the products that can be offered at Retail Media level: indoor, outdoor, online, digital, etc. and included in the participation offer, and the sales action plan, that the distributor makes to its supplier partners and its brands.
In just a few clicks, consult all the key figures and data relating to my Retail Media projects. Sales performance and useful information for the analysis and commercial proposals made by the Media Agency.
Quickly consult the strengths and advantages of the various media products offered by the distributor. Provide information and communication on the technical data of products and services via a dedicated interface.
For a partner-supplier, it's immediate to build up and enhance the value of the commitment and the order basket for its various financial contributions to the media. Book online and get a clear view of your budget investment.
Consult dashboards and detailed figures for all sales performance according to predefined selection criteria. In just a few clicks, you'll know how much a brand partner has invested and in which media.
Plan different campaigns, validate and authorise online bookings across the entire Retail Media offering according to availability. Quickly view the periods and media available for a given campaign.
Integrate and involve your service providers, subcontractors and all media managers in the management of your Retail Media Planning platform (RMP). Allow them access via API so that they can update the campaigns for which they are responsible.
Manage all your media investments from a single interface and build a database of contacts and events. Be able to track your communication campaigns, services and operations across all media.
Pimalion Retail Media Planning is an ideal, tailor-made solution to meet the needs of :
Make it easier for your customers to manage their media plans, track their campaigns and build dashboards in a single application. Give them a centralized overview of their retail media activities. Manage how, where and when messages are delivered. Reach your target audience within budget. Enable your advertiser-clients to make reservations in their retail media planning for the entire media catalogue with the different media: outdoor, indoor, digital media, classic media, point-of-sale demo.
A single Retail Media Planning (RMP) application that allows you to :
• manage, organise and optimise your customers' communication plans and media operations
• monitor and support their advertising campaigns
• view the participation of their advertiser-brands
• facilitate the booking and validation of advertising campaigns
• create and consult dashboards for :
- media reservations (indoor, outdoor, online, personalised)
- planning and booking availability
- budget investments
- performance (by media type and medium, by brand, by product category)
• detail by type of need unit (brand, category, point of sale)
• organize operations by country, at global or local level
• manage logistics partners
• localize the interface in the desired language and/or currency
• support suppliers in the advertising space ordering process
Replace the processing of information in numerous Excel files with a single dynamic interface, using Pimalion RMP.
With Pimalion, you'll significantly increase your efficiency and that of your customer, enabling them to build a relevant offer more quickly. You'll both benefit from improved performance, greater productivity and even greater responsiveness and flexibility in building the media strategy.
Support your retailer customers in planning and managing publications and inserts in their communication media. A 100% cloud-based online tool for centralized management of financial investments made by brands in the retailer's communication media. Benefit from a functional, tried-and-tested solution.
Management of all the products that can be offered at Retail Media level: indoor, outdoor, online, digital, etc. and included in the participation offer, and the sales action plan, that you manage with the distributor and its supplier and brand partners.
In just a few clicks, consult all the key figures and data relating to the Retail Media projects. Sales performance and useful information for the analysis and commercial proposals made by the Media Agency.
Quickly consult the strengths and advantages of the various media products offered by the distributor. Provide information and communication on the technical data of products and services via a dedicated interface.
There is immediate access to build up and enhance media commitments and order baskets. Online booking provides a clear overview of the different budgets involved and details of the media concerned.
Consult dashboards and detailed figures for all sales performance according to predefined selection criteria. In just a few clicks, you'll know how much you've invested and for which media.
Plan the various campaigns and authorise online booking across the entire Retail Media offering according to availability. Quickly view the periods and media available for a given campaign. Get an overall view of a given period.
Integrate and involve your customers, service providers, external subcontractors and all media managers in the management of the Retail Media Planning platform. Allow them access via API to update the campaigns for which they are responsible.
Manage all your customers' media investments from a single interface. Build databases of contacts, media products and events (campaigns, communication operations, media, etc.). Be able to monitor (in real time) communication actions, services and operations across all media.
Pimalion Retail Media Planning is an ideal, tailor-made solution to meet the needs of :
Organize your media plans, track your campaigns and consult dashboards in a single application. Get a one-stop overview of your multi-channel marketing activities. Manage how, where and when your media messages are delivered. Reach your target audience and stay within your budget. Enable your distributors to find out about your retail media plan for the media that interest them.
Thanks to Pimalion, you can significantly increase your profitability through a significant reduction in tasks and effective industrialization of your current processes.
Share the planning of your participations in your customers' communication media with all the beneficiaries. Benefit from a functional, tried-and-tested solution. A 100% cloud-based online tool for centralized management of financial investments made in the retailer's communication media.
Management of all the products that can be offered at Retail Media level: indoor, outdoor, online, digital, etc. and included in the participation offer, and the sales action plan, that the distributor makes to its supplier partners and its brands.
In just a few clicks, consult all the key figures and data relating to my Retail Media projects. Sales performance and useful information for the analysis and commercial proposals made by the Media Agency.
Quickly consult the strengths and advantages of the various media products offered by the distributor. Provide information and communication on the technical data of products and services via a dedicated interface.
For a partner-supplier, it's immediate to build up and enhance the value of the commitment and the order basket for its various financial contributions to the media. Book online and get a clear view of your budget investment.
Consult dashboards and detailed figures for all sales performance according to predefined selection criteria. In just a few clicks, you'll know how much a brand partner has invested and in which media.
Plan its various campaigns and autorise online bookings across the entire retail media offering according to availability. Quickly view the periods and media available for a given campaign.
Integrate and involve your service providers and media management subcontractors in the management of your Retail Media Planning platform (RMP). Authorize them via API to update the campaigns for which they are responsible.
Manage all your media investments from a single interface and build a database of contacts and events. Be able to track your communication campaigns, services and operations across all media.
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