Pimalion

Retail Media Pilot

THE SaaS PLATFORM FOR RETAIL MEDIA MANAGEMENT AND ACTIVATION

From planning to execution with automated control

Pimalion Retail Media Pilot is the central collaborative hub that unifies budgeting, space booking, and automated production of all media assets for frictionless Retail Media execution.

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One tool to solve the 4 major Retail Media challenges

Dispersed budgeting

Cost control and pooling of national/local economies of scale.

Creative slowness

Quickly produce thousands of variations adapted to each point of sale.

Channel fragmentation

Ensure message consistency across Print, Digital In-Store, and Online.

Lack of visibility

Obtain detailed mapping and clear metrics from macro to micro level.

THE PIMALION SOLUTION

Les 8 piliers de Retail Media Pilot

1. Planning & inventory booking

Complete digitization of media spaces (physical and digital) with real-time availability visualization and booking tools.

2. Budget optimization & economies of scale

Precise tracking of allocated budgets and facilitation of tool and know-how pooling to generate national/international economies of scale.

3. Knowledge hub & collaboration

Central platform for exchanging data, know-how and strategic information between all actors in the commercial ecosystem.

4. Operational mapping (macro to micro)

Get a hierarchical and detailed view of operations, services and assets, from country/region level to specific point of sale.

5. Offer coverage (products and services)

Manages communication not only for commercial products, but also for retailer's non-commercial services (gift cards, financial services, logistics, etc.).

L'AVANTAGE PIMALION

7. Pimalion Publishing: the graphic automation engine

The unique asset. The platform leverages the full power of Pimalion Publishing for content management and automated multichannel creation of media assets (digital or print), ensuring speed, precision and compliance.

6. Workflow and validation cycles

Centralized management of briefings (marketing and technical) and validation circuits to ensure compliance of each asset before omnichannel distribution.

8. Performance measurement and REST API

Dynamic dashboards to measure ROI and effectiveness by medium. The REST API allows bidirectional integration with your external applications (PIM, CRM, Ad Server), thus extending functionalities.

FOR WHOM?

A tool designed for your success

Retailers

To effectively monetize spaces, control brand consistency and provide a central hub of strategic information.

Brands / Manufacturers

To ensure fast and ultra-personalized campaign execution across different distributor networks.

Agencies / Creatives

To focus on strategy and value creation, delegating repetitive execution to the automation engine.

Don't plan anymore, pilot!

The future of Retail Media lies in speed and automation. Contact us for a demonstration of Pimalion Retail Media Pilot's unique capabilities.

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