All players in retail media, digital marketing and distribution
are now faced with an emergency and a double challenge
- have a complete, high-quality product database (= information that is consistent, correct, structured and publishable)
- industrialize and automate as far as possible the contextual distribution of their product information and build a reliable and dynamic multi-channel publication.
To meet this challenge, it is not only necessary to choose the right tools to ensure a joint PIM, DAM, ETL and graphics generation response
; it is also imperative to add relevant and operational solutions to address the issue of content creation, acquisition and retrieval in order to obtain quality and original information and content